Guangdong WinSing Company Limited(WinSing) and Astro Malaysia Holdings Berhad(Astro) signed an agreement announcing that WinSing’s ace IP “GG Bond” will be the mascot of Astro in the upcoming Year-of-Pig.
To celebrate the lunar calendar Year-of-Pig in 2019, Astro has published a complete theme named “YongQiBangDuDu”, meaning “it’s great to be brave”. People in Malaysia will see GG Bond appears in BangDuDu music videos, BangDuDu new-year parade and other festival events. Films of GG Bond, including GG Bond: Guarding and GG Bond: GG Bond and the Beanstalk will also be on air during the new year, on various platforms of Astro.
Since 2005, GG Bond TV series has been broadcasted for 13 years. Not only domestic fans but also overseas audience have been deeply influenced by the positive values GG Bond manifests over time. Becoming the mascot of Astro is a chance for GG Bond to deliver courage and luck in Malaysia, meanwhile is also a huge step for WinSing to develop overseas market. Besides GG Bond, WinSing’s new IP “GoGoBus” has also gained wide attention in regions like Singapore, Malaysia, Thailand, Vietnam, India, etc.